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idyllic

ideas

innovation

investigation

idyllic

ideas

innovation

investigation

idyllic

ideas

innovation

investigation

disruption

details

dynamism

design

disruption

details

dynamism

design

disruption

details

dynamism

design

HEINEKEN C.R.

What we did

  • DESIGN
  • ENGINEERING
  • PRODUCTION

The
01 Project

Over the past years, we have been Heineken’s ally when it comes to product exhibition in Costa Rica.

We have worked to offer the most creative solutions, premium design and engineering, such as furniture production and installation services around the country to materialize the brand’s concepts in attractive campaigns for the shopper

This has allowed us to deepen and work closely with the brand, its products and its value promise towards their target market.

Additionally, after participating in a vast amount of exhibition projects in Costa Rica, we have made ourselves known as the company of design and “boutique” solutions for points of purchase in the region, thanks to the success of the deliveries and productions.

Brand
02 Needs

  • Stand out from other beer brands as a product with a higher value in the market, with elegant and powerfull concepts solutions according to the campaign of the moment.
  • Have the best positioning of the physical space within the point of sale (endcaps, box profiles) to be perceived from the moment the shopper enters to buy their products. This should go hand-in-hand with eye-catching displays that stand out from other display efforts.

The
03 Solution

We conceptualize the value of the brand and the quality of the product that it offers above any popular and mass consumption beer in the country, in order to create a differentiation between what is consumed regularly and what Heineken offers for being an imported beer, with international renown and seniority. This differentiation had to be present from the first design stage, so we thought of straight figures, with 90¨ curves, wide drawers, large spaces to place brand communication, many raised communication and lighting.

For production, we import materials such as “infeel” vinyl with which we cover several of the furniture, in order to achieve a very delicate and premium feeling in each part of it. We use LED light, embossed acrylics, internal lettering, premium borders, etc.

Logo

Now, you can remember the solutions you have seen of Heineken on the point of purchase, they stand out, sales grew exponentially, and above all, the shopper perceives Heineken as the premium beer par excellence in Costa Rica.

This is achieved using materials that are not common to see in points of sale, with fine, premium finishes and a minimalist design, disruptive elements (lights, motion sensors with sound, metallic materials) that guarantee contact between the shopper and the brand. wherever they are.