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DIAGEO OFF PREMISE PARTNERSHIP

What we did

  • DESIGN
  • ENGINEERING
  • PRODUCTION

The
01 Project

After some work experience we have achieved for DIAGEO Costa Rica and its distributor FLORIDA BEBIDAS S.A.  a business relationship began, where a series of display solutions have been developed for the range of DIAGEO brands (Tanqueray – Johnnie Walker – Old Parr – Ketel One, Don Julio, Smirnoff etc.)

It was not until May 2023 that DIAGEO oficially defined I+D as its commercial ally (agency) to provide the service of everything related to Shopper Marketing in the Off Premise Channel nationwide.

Brand
02 Needs

  • A commercial ally with operations in Costa Rica, which will support various tasks related to off-premise, such as: the development of brand toolkits, the creative concepts of the brand’s upcoming BTL campaigns, the development of brand assets for RRSS and communication within the point of sale, the execution and supervision of exhibition campaigns in OFF PREMISE around the entire country.
  • Capture the concept of their brands and generate an approach towards the shopper, make themselves known and position their brands as the products par excellence for each consumption occasion, through creative and premium shopper marketing campaigns.

The
03 Solution

We proposed a work team specifically dedicated to solving exhibition needs, made up of: account executives, graphic designers, industrial designers, engineers and administrators. Which will manage the DIAGEO OFF PREMISE COSTA RICA operation, and will plan together with the client, the following exhibition campaigns, which will be duly quantified and measured to demonstrate the achievement of the objectives set by the brand and its products.

We generated design of creative exhibition solutions, with presentations that will integrate graphic design and 3D renderings. We will take these ideas to engineering and mechanical drawings to hand this over to the production team and make all the ideas come to life, duly authorized by DIAGEO.

Logo

Under this new work model, we evolved into an advertising agency service and not just the design of exhibition solutions. Where we can not only manage the needs of the client but also proactively design, propose, materialize and supervise these campaigns. So we will be almost a DIAGEO department in Costa Rica for shopper marketing.

This is achieved using materials that are not common to see in points of sale, with fine, premium finishes and a minimalist design, disruptive elements (lights, motion sensors with sound, metallic materials) that guarantee contact between the buyer and the brand. . wherever they are.

Delivers